capital & regional active august campaign

In August 2019, Capital & Regional approached me to come up with a visual look and feel for an ‘Active August’ scavenger hunt campaign that encouraged shoppers to participate in an activation inside their malls. The aim was to encourage people to get more active, increase their daily step count, educate on healthy diet and exercise habits, and increase dwell time within the malls.

I worked up a fun illustrative campaign for them based on their target audience of families with young kids, and then rolled out the master creative across a huge variety of print and digital formats from floor graphics and posters to social assets, stickers, maps and TV screens.