Headwater Brochure redesign

Headwater is a bespoke holiday company who specialises in walking and cycling holidays across the UK, Europe, the Mediterranean and Bermuda. Their holidays are tailor-made, and they focus on hand-picked accommodation and quality local cuisines. For their 2019-2020 Travel Brochure, the client was looking to redesign the look and feel of the brochure and make it feel more premium. Our team and I at NuFu pitched against two other agencies, and winning the pitch, myself and a creative copywriter worked together on the creative direction under the brand proposition ‘get closer’. I developed our concepts into the current art direction of the 200+ page book, redesigning it in an editorial style to make the brochure feel more modern and premium. I set the art direction of photography, sourcing appropriate stock images that would reflect the brand proposition. I also designed the physical layouts, and set the overall design direction for the brochure.