Yo! Sushi brand rollout

In September 2019, YO! Sushi underwent a major rebrand, and as part of this, the client asked myself and creative Copywriter Gavin Lucas to create the definitive strategy, look & feel and tone of voice for YO!'s social channels in line with a their brand identity created by Zag, London (BBH). As a result of our close relationship with the client, I was asked to design and produce all kinds of collateral in the new brand look and feel – from menus, staff uniforms and product packaging, to in-store visuals, point-of-sale, advertising and OOH, both digital and printed.